There's a part of me that doesn't understand why Apple gets the amount of interest it does with something like the iPhone SE. It's a phone that's in an identical chassis to the one released three years ago, and beyond a
Then I look around the train carriage on the way to work and count the amount of iPhone 5S and 5 devices that are being prodded quietly all around. The number is staggering, and it easily dwarfs the amount of iPhone 6 or 6S handsets on show.
Has Apple been smart here? Looked at the way people are using phones and realised iWorld
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The iPhone SE is a phone that many might not have expected - in truth, we thought the iPhone 5C would get a reboot, with the plastic chassis coming in a more rounded, 6S-a-like shape and allowing Apple to offer a lower-cost phone that could be pushed to other territories where flagship phones don't sell as well.
But instead we got a hark back to a long-forgotten era in smartphones, like Apple slit time in two and pulled a phone
The question of price is more important here than ever before. By launching a 4-inch phone, no matter how fancy the internals are, consumers will expect it to be a little cheaper - and thankfully that's what Apple has done.
It's actually rather impressive - in the UK at least, the price of the contract for this phone is cheaper than many flagships from 2015, and considering the high-end internals used here, it's pretty good. The SIM-free price isn't cheap, but it's more affordable than a 'new' iPhone has ever been.
But enough about the price - usually, people that are embedded into the iOS ecosystem struggle to leave it, and are willing to pay whatever's necessary to get a decent new phone.
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So what about this decision to re-re-release the iPhone 5? Has Apple zigged zagged clamouring palmable
Or is this a company arrogantly believing it can churn out the same phone design for the third time and hope the world will consider it different enough to be worth the upgrade?
Key new features
Besides price
That said, so many people are looking at the iPhone's evolution to
The new phone is designed to be easily operated with one hand, the 4-inch screen sitting just at the edge of a thumb stretch, and Apple is banking on this fact keeping the handset current.
However, internally things are genuinely supercharged, a world away from the innards stuffed into the handset from a few years back. The camera has had one of the biggest overhauls, now coming with the 12MP iSight sensor found in the current flagship phones, and offering the same array of tricks.
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That means Focus Pixels to offer clearer and faster autofocus, the improved two-tone flash and Live Photos, where a small amount of video is captured with every photo taken. 4K video recording and ultra-slo-mo movie modes really help sweeten the deal too.
The power of the iPhone SE is something to behold too - it's as powerful as the iPhone 6S and 6S Plus thanks to having the new A9 chip, the M9 co-processor and 2GB of RAM.
Compare that to the A7 chip with a measly 1GB of RAM from the iPhone 5S and side by side they 're absolutely night and day in terms of speed and battery life management.
The M9 co-processor is an important element too, telling the phone when it should be heading into a dormant mode thanks to being sat quietly on a desk or in a pocket, which prevents the battery-hungry pings that lead to the red line of doom and needing you to reach for the charger at 6PM.
Battery life is impressive on the phone, especially when you consider there are only a few mAh
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